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National Public Radio

#OpentheDoor to your World

NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts and culture.

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Our challenge was to bring listeners back to NPR. Listeners are already absorbing content elsewhere, and NPR has a wealth of programs that have gone unnoticed because of this, while also eliminating the stigma of NPR being for “old people” or boring.

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Our strategy was to combat the false sense of connectivity by challenging listeners to engage with real world, enlightening content.

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Creative Director: Keat Powell

Account Director: Keat Powell

Art Directors: Nicole Passmore, Jack Shaughnessy, & Maya Ohlinger

Strategy Team: Nicole Passmore, Jack Shaughnessy, & Maya Ohlinger

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