Adult Swim
You're Better than Daytime TV
Adult Swim offers full episodes of their evening programming during a televised evening programing block, as well as online along with original live streaming content exclusive to their online audience.
Our challenge was to get people to leave the terrible daytime TV behind and stream quality original content from AdultSwim.com. Our insight was that daytime TV is terrible and a ton of inventive online content that streams live is going unnoticed.
Our strategy was to allow people to know there is live content available online during the day that is original, inventive, and not censored. We would achieve this through interrupting their daily TV viewing with our outlandish sales pitch to dump daytime TV.
Creative Director: Jay Adams & Marcel Jennings
Art Directors: Nicole Passmore, Jim Gullickson, & Caleb Hoehner
Strategy Team: Nicole Passmore, Jim Gullickson, & Caleb Hoehner
